Module: Qualitative Research Methods


The aim of this course is to familiarize students with methods and processes for performing qualitative research to support interaction design.

This course aims to provide interaction designers with an awareness of processes for analysing non numerical data, but also related caveats and opportunities. It aims also to provide them with a reference framework so that the numerous combinations and variations of known methods that they may apply in a particular project can be related to each other.


If you want to gain more in depth information about this project feel free to take a look into our report.

My Goals

During half year project research was most of the time limited to literature research or a small user-test. The goal that I had for myself in this modules was to make an overview of what kind of research methods there are so that in min M2.1 know what kind of data collection methods I can use. During the module I wanted to summarize for myself which methods there are. I knew that it would be impossible to put all the research methods into practice during the module therefore I wanted to put my focus on summarizing the chosen process of what I did in the module.


During the module several qualitative research methods were discussed with examples. I summarized all of them in a mind map. Next to the lectures we followed our own process in

teams ( I worked together with Ard Jacobs). I don’t want to go too deep on the process we followed I think this is well described in the report. But I want to highlight what was different in

our process than the rest of the groups.

In the beginning we were searching what to do with the data, and because of busy schedules we worked out some of the parts separately. In the first iteration the codes that we came up with were not conclusive enough. When we did closed coding we did not have a high enough agreement. Therefore we decided to do a second iteration so that we could form a better hypothesis and interview guideline. During the process I paid attention to the visuals, and summary of the process so that I could repeat the taken process in the future


As said in the process we chose for a second iteration. I believe this was a good decision. The second affinity diagram had a lot of visuals and made it easier to find chunks of data that did not have enough qualitative data in them. The data that came out of it was of a higher quality than the first iteration.

To apply qualitative research methods in future projects stays something that is difficult to do because most of the decisions in the design process have to made quickly. This module was good to gain more knowledge about qualitative research methods and I now know what kind of research methods I can apply in the future process. Now I have more awareness about different methods, this makes me able to apply the right method in the right situation. I still need to practice this more to be able to master it.

Lecturers: Panos Markopoulus Semester: M11 Team Members: Ard Jacobs Competencies: Design and Research Processes Duration: 1 week