Module: Activating your innovation radar
The overall goal of this module was to innovate the meaning of mobility for elderly.
Connexxion challenged us to design a self-supporting transportation system that makes sure all age groups are mobile. We had to take into account that this system was sustainable, flexible, profitable and people would use it because they want to and not because they have to. Next to this, we would have to consider how this solution helps the company in getting or maintaining contracts with their clients.
If you want to gain more in depth information about this project feel free to take a look into our report.
For more info about this module please visit: http://www.ayir.nl/
I chose this module because for me implementing design and research processes within the design process was always hard. I did not have enough knowledge of how I could link this competence towards other competences and activities within the design process. I wanted to learn how my qualities as a designer could be useful in the process of this module. My focus points for this module where to see what roles I would take in the group process, and to analyze where my stronger and weaker points are. And of course to absorb as much as possible from the given theory.
As a solution we propose IRIS: IRIS is a community of people who voluntarily help elderly to travel by bus, without experiencing any discomfort or stress. The people from this community will help elderly entering, travelling and leaving the bus while they are traveling themselves.
IRIS transforms mobility from merely transportation, to a social event. For elderly public transportation becomes more social, accessible and comfortable. Through IRIS a community of volunteers is build up with a sense of responsibility and intrinsic motivation to help elderly. With our concept we believe we can bring back the interaction between bus driver and customer. There will be more interaction during the trip and with entering the bus. Next to this, IRIS reflects the ambition of Connexxion to contribute to society. For Connexxion this means the experience of their transportation service will become better, there will be more involvement of their customers, and more elderly that can travel with the bus without having to make large investments.
Quick and dirty mentality:
In the process that we had it was important to have all the things we did presentation ready immediately. This meant that we made quick sketches, and visualizations to support our story. The short deadlines for presenting were very effective.
For me a new concept that turned out to be a crucial role for the presentation was the product roadmap. I believe that Radical innovation first asks for you to dream but the questions stays to put this dream into reality. By first presenting the utopia and after that the steps of how you can reach this makes it more believable for the client. By dividing the concept into pieces you also give the client room for improvement and further development of the concept instead of presenting a closed/finished concept.
Radical innovation designer as intermediary:
Our process was for me a good example of how we can radically innovate. Key was that we had several iterations whereby we listened to all the different stakeholders and listened to what their values where. Instead of being their problem solver we looked for opportunities that could let our concept grow. It was important that we listened to them. But this did not stop us of dreaming of how we could innovate. We had to look further than the simple solutions to their problems.
Design and business process as a overall competence:
Before I saw design and business process as a competence about value propositions, product analyzes and such. Now I believe that this competence can be seen as an overall competence. Each competence we have in our educational model can have value for a company, how to communicate this with a professional attitude is key to let them believe your concept.It is all about how to bring accros the extra value for the company and convincing them that what you have created is what they want.